Privacy Policy

Last updated: 31 December 2025

Overview

This Privacy Policy explains how Agility Arabia (“we”, “us”, “our”) collects, uses, shares and protects personal data when you visit our website, contact us, or use our services.

We are committed to handling personal data responsibly and transparently.

Who we are

Agility Arabia is a Dubai-based consulting firm specialising in Agile transformation, Lean Agile Procurement, and digital operating models across the UAE and GCC.

If you have any questions about this Privacy Policy, please contact:

Email: info@agilityarabia.com

What personal data we collect

We may collect the following types of personal data:

1) Data you provide to us

  • Name, job title, company name
  • Email address and phone number
  • Enquiry details (what you write in a form, email, or message)
  • Any information you choose to share during a consultation or discovery call

2) Data collected automatically when you use the website

  • IP address (and approximate location derived from it)
  • Device, browser and operating system details
  • Pages viewed, clicks, scroll behaviour and time on site
  • Referring source (e.g., search engine, LinkedIn)
  • General usage patterns and performance data

This data is typically collected through cookies and similar technologies (see our Cookie Policy).

3) Data from third parties

We may receive limited data from third-party tools you use to interact with us, for example:

  • Calendly (if you book a call)
  • Social platforms (if you click through from LinkedIn/Facebook)
  • Analytics platforms (aggregated/technical data)

How we use personal data

We use personal data for the following purposes:

  • To respond to enquiries and provide information you request
  • To schedule and deliver consultations, workshops, training, and consulting services
  • To improve website performance, usability and content relevance
  • To understand interest in our services and measure marketing effectiveness
  • To maintain business records and manage client relationships
  • To protect the website and prevent fraud or misuse

We do not sell personal data.

Legal basis for processing

Where applicable, we process personal data on the following grounds:

  • Legitimate interests (e.g., responding to enquiries, improving our website, running our business)
  • Consent (e.g., where you choose to submit a form, or where cookie consent is required)
  • Contractual necessity (e.g., delivering services you engage us for)
  • Legal obligations (e.g., compliance and record keeping where required)

Cookies and tracking technologies

We use cookies and similar technologies for site functionality and analytics.

Tools that may be in use include:

  • Webflow (website hosting and core site functionality)
  • Google Tag Manager and Google Analytics (site measurement and performance)
  • Hotjar (experience analytics and interaction patterns)
  • Calendly (if embedded or used for scheduling)
  • Social platforms (e.g., LinkedIn/Facebook links or embedded content)

For more detail, refer to our Cookie Policy and your browser settings for managing cookies.

How we share personal data

We may share personal data with trusted service providers who help us operate the website and deliver services, such as:

  • Website hosting and infrastructure providers (e.g., Webflow)
  • Analytics and experience tools (e.g., Google, Hotjar)
  • Scheduling tools (e.g., Calendly)
  • Email and communications tools (used to respond to your enquiries)

We share only what is necessary for the purpose.

We may also disclose personal data if required by law or to protect our rights, users, and services.

International data transfers

Some of our service providers may process data outside the UAE (for example, in the EU, UK, or USA).

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as vendor contractual protections and reputable provider standards.

Data retention

We retain personal data only for as long as necessary for the purposes described in this policy, including:

  • Responding to enquiries
  • Maintaining business records
  • Delivering services
  • Meeting legal or regulatory obligations where applicable

Retention periods may vary depending on the nature of the data and the relationship.

Your rights and choices

Depending on your location and applicable law, you may have rights to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (where appropriate)
  • Object to or restrict certain processing
  • Withdraw consent (where processing is based on consent)

To make a request, email: info@agilityarabia.com

We may need to verify your identity before responding.

Marketing communications

If we send marketing communications (for example, follow-ups about services), you can opt out at any time by:

We aim to keep communications relevant and limited.

Security

We take reasonable administrative and technical measures to protect personal data against loss, misuse, unauthorised access, alteration, or disclosure.

No method of transmission over the internet is completely secure. You use the website at your own risk.

Links to other websites

Our website may contain links to external sites (for example, LinkedIn, Facebook, or partner resources).

We are not responsible for the privacy practices of third-party websites. Please review their privacy policies before sharing personal data.

Children’s privacy

Our website and services are intended for business users and are not directed to children. We do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal requirements.

The “Last updated” date at the top of this page shows the latest version.

Contact

If you have questions about this Privacy Policy or how we handle personal data, contact:

Email: info@agilityarabia.com